Australian rules football club Port Adelaide has announced a new premier partnership with Clean Energy Enterprises, with the deal set to activated using the company’s South Australian operating name Solarshop.
The national solar power and clean energy specialist will enjoy a number of branding opportunities with the club, including its logo featuring on media backdrops, various signage and big screen advertising.
Solarshop will also work with Port Adelaide on a number of sustainability measures. This will include conducting an audit to see where the club can improve on clean energy and sustainability, purchasing and installing clean energy technology, and purchasing carbon offsets for club air travel.
Port Adelaide will also appoint an internal sustainability officer, while one of the team’s players will also become a ‘Sustainability and Clean Energy Player Ambassador’.
In addition, the club will also run seminars for consumers and businesses in conjunction with Solarshop as to how the partnership can ease rising electricity and gas costs in the home and at work.
The deal comes after CEE agreed to sponsor neighbouring A-League soccer team Adelaide United in April.
Terms of the Port Adelaide deal were not disclosed.