Bologna energised by extension with back-of-shirt sponsor

Italian Serie A side Bologna has renewed a sponsorship agreement with Illumia, which allows the Italian natural gas and electricity supplier to continue to sport its logo on the back of the players’ shirts.

The agreement covers the 2019-20 season and extends the partnership between the two parties to five seasons.

Christoph Winterling, Bologna’s director of marketing and commercial area, said that the contract extension “demonstrates our desire to grow in the territory together with our partners”.

As part of the renewed sponsorship, Bologna club members will be able to sign up to special Illumia energy rates and receive an official team jersey as a gift.

The club’s shirt sponsor is Liu-Jo, the Italian fashion brand and the kit supplier is Macron.