HomeNewsNewsTyresFootballGermany

Bayer Leverkusen adds Kumho as tyre partner, Eintracht Frankfurt renews Mainova deal

German Bundesliga football club Bayer Leverkusen has partnered with Korean tyre manufacturer Kumho, while Eintracht Frankfurt has extended its agreement with regional energy supplier Mainova.

Kumho’s logo will appear on the sleeve of Leverkusen’s shirts during DFB-Pokal matches, starting with tomorrow’s (Saturday’s) game at Alemannia Aachen.

Kumho also becomes a premium partner and the exclusive tyre partner of the club. The deal will cover the 2019-20 and 2020-21 seasons.

Kumho will be given an extensive presence on the club’s digital platforms. Two Kumho-branded 3D ‘cam-carpets’ will also be placed near the pitch during matches at the BayArena, while the company will benefit from premium hospitality packages.

Meanwhile, Eintracht Frankfurt’s new deal with Mainova will run until the end of the 2021-22 season. Mainova will retain its position as a premium partner of the club, which it has sponsored since 2002.

Most recent

1XBet spent big to oust BetVictor as Liverpool's exclusive betting partner, and MG Motor upgraded its China deal to global

When the IMG agency was acquired by WME and Silver Lake Partners in 2014, some industry experts thought its marketing services arm, IMG Consulting, would be sold off under new management

Several Premier League clubs have seen uplifts of 40 per cent or more in the value of their front-of-shirt rights going into the 2019-20 season, SportBusiness Sponsorship has learned.

Tyre company Continental opted to upgrade to a premium stage finish sponsorship package at this year’s Tour de France