Wind turbine company Vestas has become the Principal Partner of the Mercedes-Benz EQ Formula E Team in a long-term deal.
The partnership coincides with the team’s entry into Season 6 of the Formula E Championship, which starts at the end of November.
Under the team tagline ‘Powered by Vestas’, the brand aims to play a larger role in the global development of wind energy and other renewable energy sources.
Morten Dyrholm, group senior vice-president of Vestas for marketing, communications and public affairs, said: “As a pioneer in wind, Vestas has been at the forefront of the global effort to make wind energy power our world and power our economy.
“Now, as we are expanding our playing field within sustainable energy, our partnership with the Mercedes-Benz EQ Formula E Team will allow us to engage a broader audience interested in applying our shared passion and purpose to making a fundamental shift in how we produce, distribute and use energy.”
Mercedes-Benz begins a new chapter in the brand’s 125-year history in motor racing with its Formula E debut at the season opener in Saudi Arabia, November 22-23, 2019.