Education
Fluminense adds two new shirt sponsors
Campeonato Brasileiro Serie A football club Fluminense has agreed shirt sponsorship deals with mattress technology specialist Euro Colchões and education company Mackenzie.
West Brom extends partnership with local university
English Premier League football club West Bromwich Albion has signed an extension to its sponsorship deal with the University of Wolverhampton.
Cannondale-Drapac ride on with EF backing
Global education company EF Education First has agreed a naming-rights partnership with Cannondale-Drapac in a move that secures the long-term future of the UCI WorldTour cycling team.
Brumbies rekindle ties with University of Canberra
Palmeiras claims South American benchmark with sponsorship renewals
Brazilian Football Confederation enrols new partner
NRL’s Cowboys upgrade Allara Learning partnership
Corinthians goes to school with new shirt sponsor
PyeongChang 2018 pens legacy partnership
The organising committee for the 2018 winter Olympic Games in PyeongChang has signed a partnership with the South Korean Ministry of Education in an effort to boost legacy initiatives for the event.
Sunderland agrees strategic partnership with college
English Premier League football club Sunderland has entered into a strategic partnership with local educational institute Sunderland College.
NBA’s Bucks secure naming rights partner for new training facility
The Milwaukee Bucks North American NBA basketball franchise has expanded its partnership with regional health network Froedtert and the Medical College of Wisconsin (MCW).
Hull City enrols with local university
English Premier League football club Hull City has entered into a partnership with local education facility the University of Hull.
NBL bets on Ladbrokes extension
The Australian National Basketball League club competition has extended its partnership with bookmaker Ladbrokes.
Dallas Cowboys enrol with UNT
NFL American football team the Dallas Cowboys has entered into a multi-year partnership with the University of North Texas.
Tokyo 2020 goes to school with EF Education First
The Tokyo 2020 Organising Committee for the summer Olympic and Paralympic Games has signed EF Education First Japan as its 39th domestic partner.
Hockey New Zealand scores principal partnership
The Hawke’s Bay Sports Events and Education Consortium has sealed a partnership with Hockey New Zealand.
MLB’s Pirates add five partners
North American Major League Baseball franchise the Pittsburgh Pirates has secured five new partnerships for the 2016 season.
University takes on naming rights to home ground of NRL’s Dragons
The University of Wollongong has expanded its partnership with the St George Illawarra Dragons, under which it will take on naming rights to one of the Australian NRL rugby league club’s home stadia.