English Premier League football club Hull City has entered into a partnership with local education facility the University of Hull.
The agreement will cover the 2016-17 season and names the university as the club’s official training partner.
As part of the deal, the university’s branding will feature on Hull’s training and bench wear, and it will also take on naming rights to the club’s training centre.
In addition, the university will receive exposure on match days through pitchside LED advertising, while its logo will feature on the backdrop of television interviews.
The university has partnered with Hull in the past, having served as the club’s shirt sponsor in the late 1990s.
“There are clear opportunities in working together to promote Hull, the club and the university in a more coordinated way,” Anja Hazebroek, director of marketing and communications at the University of Hull, said. “This partnership will help us to build awareness across the globe of our great city and its compelling offer as a place to live, study, work, invest and visit.
“It offers us an unparalleled opportunity – particularly as we also gear up to celebrate Hull’s position as UK City of Culture in 2017 – to promote the university and city on a global stage, engaging millions of potential students and partners.”
Newly-promoted Hull began the 2016-17 season with a 2-1 win over defending champion Leicester City on Saturday.