Australian NRL rugby league club North Queensland Cowboys has agreed a kit sponsorship deal with national education and training provider Allara Learning.
The multi-year agreement expands on an existing relationship between the two parties. Allara Learning will now serve as a major partner of the club and its branding will feature on the back of the Cowboys’ playing shorts.
Allara Learning last year delivered hospitality courses as part of the team’s ‘Dream, Believe, Achieve’ training and employment programme. Allara Learning will continue to support the programme this year.
“Their passion for delivering quality training programmes that result in tangible employment outcomes for North Queenslanders makes them a natural fit for our club," Jeff Reibel, the Cowboys’ general manager of commercial business, said. “It will be exciting to see them continue their positive impact on the community in the coming years.”
The company’s branding will feature on the team’s shorts for the first time during the Auckland Nines pre-season tournament on February 4.