Education
Cracking the Game – Unacademy & the BCCI
Edtech startup Unacademy leveraged its IPL 2020 partnership – including title rights to the ‘Unacademy Fan of the Match’ and the ‘Unacademy Cracking Sixes’ – to target potential and current students aged 14 to 32.
Hull College takes naming rights to Hull KR’s home
English Super League rugby league club Hull Kingston Rovers has agreed a three-year stadium naming rights partnership with Hull College which will also incorporate a “bespoke” educational element.
Beijing 2022 opens new sponsorship tier with EF deal
International education company EF Education First has furthered its ties to the Olympic Movement by signing up as the first official exclusive supplier for the 2022 winter Olympic and Paralympic Games…
French Basketball Federation adds Amazon, Suzuki as new partners
The French Basketball Federation (FFBB) has entered into partnerships with e-commerce company Amazon and Japanese automotive manufacturer Suzuki
Magic Gaming partners with Orlando’s Full Sail University
NBA 2K League team Magic Gaming – the official esports arm of the Orlando Magic – has signed a new partnership with Orlando’s Full Sail University.
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Delhi Capitals enrol with Jetking Infotrain
Indian Premier League cricket franchise Delhi Capitals has agreed a one-year shirt sponsorship deal with IT training institute Jetking Infotrain
Alcohol policy group champions Scottish Women’s Football
Scottish Women’s Football has named an alcohol policy group as the new sponsor of its National Performance League, the elite level for girls’ football in Scotland.
IMG Academy backs ITF’s junior tennis overhaul
Florida-based multi-sport training and educational institution IMG Academy has agreed a deal to sponsor the International Tennis Federation’s new World Tennis Tour Junior Rankings.
University of Hull unites with Team GB
The British Olympic Association has signed the University of Hull as a new domestic partner for Team GB
Palmeiras hails extension of record sponsorship deal
Palmeiras has extended its agreement with main sponsors, financial services group Crefisa and São Paulo-based education centre Faculdade das Américas (FAM), in a deal the Campeonato Brasileiro Série A …
Cruzeiro continues shirt sponsor dealings
Cruzeiro has extended its shirt sponsorship deal with UninCor 5 Estrellas, a joint educational venture between the Campeonato Brasileiro Série A football club and university UninCor.
FIH joins forces with Indian e-tech company for World Cup
BYJU’S, India’s largest e-technology company, has partnered with the International Hockey Federation (FIH) for the upcoming Hockey Men’s World Cup in the Indian city of Bhubaneswar.
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Tokyo 2020 welcomes ECC language school as new Official Supporter
ECC Japanese Language Institute has signed a new Official Supporter deal with the Tokyo 2020 Olympic and Paralympic Games
Santos enrols new kit sponsor
Campeonato Brasileiro Série A football club Santos has signed a sponsorship deal with education services provider Unicesumar.
University steps up backing of AFL’s Carlton
La Trobe University has expanded its partnership with AFL Aussie rules football club Carlton by becoming a kit sponsor of the team.
MLS renews education partnership
Major League Soccer has renewed its education partnership with Southern New Hampshire University.
Cruzeiro, Atlético Mineiro snap up new partners
Orthodontic clinic network Orthopride has agreed deals to sponsor Campeonato Brasileiro Serie A football clubs Cruzeiro and Atlético Mineiro, while the latter team has also partnered with educational group Universidade Brasil.
Corinthians extends with Nike, shirt sponsor
Campeonato Brasileiro Serie A football club Corinthians has renewed its kit supplier partnership with US sportswear company Nike and extended a shirt sponsorship deal with English-language school Minds Idiomas.