HomeNewsNewsEducationTennisGlobal

IMG Academy backs ITF’s junior tennis overhaul

Florida-based multi-sport training and educational institution IMG Academy has agreed a deal to sponsor the International Tennis Federation’s new World Tennis Tour Junior Rankings.

IMG Academy will serve as presenting sponsor throughout the season, providing weekly ranking releases and offering the global tennis community a full overview of rankings updates on the IMG Academy website.

The launch of the ITF World Tennis Tour at the beginning of 2019 was the culmination of a series of reforms from the sport’s world governing body designed to support talented junior players in their progression to the senior game.

Jimmy Arias, IMG Academy director of player development, said: “The development of junior tennis players has been at the core of IMG Academy’s DNA for more than four decades. It is exciting to be able to align with the ITF to combine our resources and expertise to promote the game of tennis to the next generation of players around the world.”

Terms of the deal were not disclosed.

Most recent

French multinational insurance brand AXA will pay about £12m ($15.3m/€13.6m) per year as the new training kit partner of Premier League club Liverpool, SportBusiness Sponsorship has learned.

Barclays bank will pay between £4m ($5.2m/€4.6m) and £4.5m per season as the first title sponsor of the FA Women’s Super League, SportBusiness Sponsorship has learned. T

Chinese smartphone brand Oppo will pay between £8m (€9.26m/$10.3m) and £9m per year to partner with the Wimbledon tennis championships, according to industry sources.

US sportswear brand Nike is paying about $7.5m (€6.7m) per year to sponsor China’s League of Legends Pro League (LPL), according to industry sources.