Consumer Electronics
Team Sunweb links up with Samsung
German UCI WorldTour cycling outfit Team Sunweb has entered into a partnership with consumer electronics company Samsung.
Swiss WTA Tour event becomes Samsung Open
Consumer electronics company Samsung has been unveiled as the new title sponsor of Lugano’s WTA Tour women’s tennis event, while Cornèr Bank has signed on as the presenting partner of the tournament in the Swiss city.
Panasonic teams up with Swiss Ice Hockey Federation
Japanese consumer electronics company Panasonic has agreed a sponsorship deal with the Swiss Ice Hockey Federation.
MLS signs first audio sponsor
Audio products manufacturer JLab Audio has agreed a deal to become the first official audio partner of North America’s Major League Soccer.
Sony extends long-running backing of PGA Tour event
Japanese electronics company Sony has renewed its title sponsorship of PGA Tour golf event the Sony Open.
Nilox joins together city rivals with AC Milan deal
Italian Serie A football club AC Milan has entered into a partnership with outdoor technology products manufacturer Nilox.
FA teams up with LG
The English Football Association has entered into a wide-ranging partnership with consumer electronics manufacturer LG.
Swissquote: Manchester United deal grows global profile
HyperX backs 76ers, Team Dignitas
Gaming products manufacturer HyperX has agreed a deal to become the official headset partner of the Philadelphia 76ers NBA basketball franchise.
Konami enhances Arsenal partnership
Video game developer Konami has been named as an official partner of English Premier League football club Arsenal.
Gaming company signs Burnley sleeve sponsorship deal
English Premier League football club Burnley has agreed a sleeve sponsorship deal with mobile gaming company Playdemic.
Basketball Bundesliga teams up with toy manufacturer
Toy manufacturer Simba Dickie Group has agreed a sponsorship deal with Germany’s Basketball Bundesliga top-tier club competition.
Brother to support Women’s Handball World Championship
Consumer electronics company Brother has agreed a deal to become an official partner of the 2017 Women’s Handball World Championship, which will take place in Germany from December 1-17.
Everton signs Angry Birds as sleeve sponsor
English Premier League football club Everton has signed a sleeve sponsorship agreement with games developer Rovio Entertainment, creator of the Angry Birds franchise.
Inter Milan teams up with Konami
Italian Serie A football club Inter Milan has entered into a partnership with video game developer Konami.
Panasonic steps up Paralympic commitment with USOC deal
Japanese consumer electronics company Panasonic has entered into a partnership with the United States Olympic Committee (USOC), through which it will support the country’s Paralympic team through until the 2020 summer Games in Tokyo, Japan.
Comet extends Bologna partnership
Consumer electronics retailer Comet has renewed a commercial partnership with Italian Serie A football club Bologna.