Consumer Electronics

Japanese digital entertainment company Konami has entered into a global partnership with Spanish LaLiga football club Barcelona.

Danish audio visual company Bang & Olufsen has expanded its backing of English women’s cricket by becoming an official supporter of the new Super League competition.

Spanish Liga football club Barcelona has enhanced its partnership with Chinese electronics manufacturer Oppo under a new two-season contract.

Video game developer EA Sports has entered into a partnership with Italian Serie A football club Juventus.

Italian electrical devices and appliances provider Comet Group has entered into a partnership with Bologna, which competes in the country’s top-tier Serie A club football competition.

Daily fantasy sports gaming operator DraftKings has entered into a partnership with American football competition the Canadian Football League.

Italian Serie A club Juventus’s renewal of its deal with Samsung this month is part of a sweep of deals set to push the club’s sponsorship revenues to over €70m ($61.4m) in the 2015-16 season, the highest of any Italian club and more than a 30-per-cent increase on the 2014-15 season.

Consumer electronics company Pisen has agreed a deal to become the title sponsor of Chinese Basketball Association team Sichuan Blue Whales.

Korean electronics giant Samsung has signed a three-year extension to its partnership with Italian Serie A football club Juventus.

Home entertainment brand Whaley has become the latest Chinese company to partner with English Premier League football club Manchester City.

Power tools manufacturer Makita, consumer electronics company Samsung and Swiss watch brand Tag Heuer have signed up as the latest official partners of the Copa America Centenario national team football tournament, which will be staged in the United States later this year.

Formula One motor racing team Sauber has agreed a sponsorship deal with Asian online gaming company AG88.com.

Japanese consumer electronics manufacturer JVCKenwood has extended its partnership with the World Touring Car Championship motor racing series.

The Infront Sports & Media agency has entered into a partnership with Changhong that will secure the Chinese consumer electronics manufacturer advertising exposure at 12 football venues across Italy’s top two divisions.

The PyeongChang Organising Committee for the 2018 Olympic and Paralympic winter Games (POCOG) has agreed partnerships with ServeOne and HS Ad, subsidiaries of Korean conglomerate LG Group.

Major League Baseball franchise the New York Mets has signed an extension to its partnership with Nikon, under which the Japanese company will become the official digital camera of the team.