Whaley joins Manchester City’s Chinese contingent

Home entertainment brand Whaley has become the latest Chinese company to partner with English Premier League football club Manchester City.

The agreement, terms of which were not disclosed, names Whaley the club’s official TV partner in China. As part of the deal, Manchester City will produce exclusive 4K content using Whaley’s advanced technologies.

The company’s branding will also appear on the back of the club’s jerseys during its pre-season fixtures against Premier League rival Manchester United and German Bundesliga outfit Borussia Dortmund. City will face United in Beijing on July 25 and Dortmund in Shenzhen three days later.

City last week announced a partnership with Chinese lighting supplier PAK Lighting, while in March the club agreed a deal with the Chinese division of sports activity centre SoccerWorld as it looks to grow its brand in the country.