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Chinese Basketball Association champion signs title sponsor

Consumer electronics company Pisen has agreed a deal to become the title sponsor of Chinese Basketball Association team Sichuan Blue Whales.

The two parties have agreed a three-year deal, which will cover the 2016-17 to 2018-19 seasons. The club will be known as Sichuan Pisen for the duration of the agreement.

Sichuan is the defending CBA champion after defeating Liaoning Flying Leopards 4-1 in March’s 2015-16 play-off final.