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LG subsidiaries partner with PyeongChang 2018

The PyeongChang Organising Committee for the 2018 Olympic and Paralympic winter Games (POCOG) has agreed partnerships with ServeOne and HS Ad, subsidiaries of Korean conglomerate LG Group.

Both ServeOne and HS Ad have signed on as official sponsors of the Games and have been assigned the ‘construction’ and ‘brand creative’ categories respectively.

As a construction partner, ServeOne will build POCOG’s new office headquarters in PyeongChang. HS Ad will be responsible for designing official Games properties such as pictograms and medals, and will also handle the production of official PR material.

POCOG president Yang-Ho Cho said: “We are happy to have these affiliates of the LG Group join the sponsorship program and we are confident that their services will help to enhance our Games preparations and add new energy to the nationwide enthusiasm for PyeongChang 2018.”

The 2018 winter Olympics will take place in PyeongChang, South Korea from February 9-25.