Construction & Dev.
Birla White cements Champions League T20 deal
Cement producer Birla White has signed up as an associate sponsor of the 2014 Champions League T20 club cricket tournament in India.
Vestas puts wind in sails of final Volvo Ocean Race entry
Danish wind energy company Vestas has been announced as the title sponsor of the seventh and final entry for the 2014-15 edition of sailing’s Volvo Ocean Race.
Meriton stays on with Wests Tigers
Australian residential development company Meriton has signed a one-year extension to its sponsorship of embattled National Rugby League team Wests Tigers.
Buildcorp seals title sponsorship of new Australian rugby tournament
Construction services provider Buildcorp has signed up as the title sponsor of the new National Rugby Championship in Australia.
Adelaide United eyes Chinese market with Datong deal
Australian A-League football team Adelaide United has secured a two-year sponsorship deal with Chinese-owned construction developer Datong Australia.
Hannover 96 nets new shirt sponsor
Construction company Heinz von Heiden has agreed a three-year deal to be the main sponsor of German Bundesliga football team Hannover 96.
Cramo signs up for Champions Hockey League
Finland-based construction machinery and equipment rental company Cramo has become an official partner of the new Champions Hockey League European ice hockey tournament.
Ulster Rugby takes on first stadium rights partner
Belfast-based Pro12 club Ulster Rugby has announced that its Ravenhill Stadium will be renamed the Kingspan Stadium under a 10-year naming rights deal with the Kingspan Group – an existing commercial partner of the province.
Softball world champions secure ‘game changing’ deal
Softball New Zealand has announced a “game changing” sponsorship deal for home building company Golden Homes to assume naming rights to its men’s national team, the sport’s reigning world champion.
Engelbert Strauss takes to the ice as CHL’s lead partner
Work wear and personal protective equipment manufacturer Engelbert Strauss has agreed a multi-year deal to become the official presenting sponsor of the Champions Hockey League, placing it as the lead commercial partner of the new European club ice hockey competition.
Manchester City constructs new Middle Eastern partnership
English Premier League champion Manchester City has extended its commercial ties with the Middle East by signing a three-year sponsorship deal with engineering and construction group Arabtec.
Balfour Beatty extends London Youth Games title sponsorship
Multinational infrastructure group Balfour Beatty has extended its title sponsorship of the London Youth Games grass roots multi-sport event through to 2016.
Caterham enters Spanish GP with new partner
Formula One motor racing team Caterham has agreed a new sponsorship deal with Australian semiconductor manufacturer Silanna.
Tata extends British Triathlon link
Indian metals company Tata Steel has agreed a three-year extension to its sponsorship of the British Triathlon Federation to bolster the national governing body’s flagship grassroots event.
WTA secures presenting partner for Singapore showpiece
The Women’s Tennis Association has announced a five-year presenting sponsorship agreement with luxury property developer SC Global for its season-ending WTA Championships in Singapore.
Profine views Mainz partnership as good option
Windows manufacturer Profine has sealed a one-year sponsorship agreement with German Bundesliga football team Mainz 05.
Sydney FC enhances top-tier sponsors with Beechwood Homes
Australian A-League football team Sydney FC has signed a three-year premium partnership with Beechwood Homes that will result in the New South Wales housing company becoming its sleeve sponsor from next season.
Apex Steel teams with Port Adelaide
Steelworks company Apex Steel has become a joint-major partner of Australian rules football team Port Adelaide.