Clothing & Accs.

Golf

For the delayed 2020 US Open, long-time sponsor Rolex activated through a testimony-led campaign centred on its 40-year relationship with the tournament.
Football

To mark Liverpool’s 2019-20 Premier League title, partner Levi’s rolled out a clothing collaboration with street artist Akse.
Cricket

Through the summer of 2019, Specsavers activated its England Test Match title sponsor rights via multiple strands including media engagement, VIP hospitality, on-site and at-stadium branding.
Football

Fashion brand Hugo Boss is committing significant levels of investment to its four sports sponsorship strands in football, motorsports, sailing and golf.
Ice Hockey

The Swiss Ice Hockey Federation has extended deals with two of its major sponsors, watchmaker Tissot and the Swiss airline
Golf

Active eyewear brand goodr has partnered with this year’s edition of women’s team golf competition the Solheim Cup, which takes place this week at Gleneagles in Scotland.
American Football

NFL American football franchise the San Francisco 49ers has agreed a multi-year partnership with online eyewear company Zenni Optical
American Football

The National Football League has entered into a multiyear licensing agreement with Men’s Wearhouse and Jos. A.
American Football

The National Football League has announced a four-year agreement with leading eyewear and sport lifestyle brand Oakley to become the league’s official helmet visor provider, a new sponsorship category f…
Motorsport

Swiss watchmaker TAG Heuer has consolidated its position in electric motorsports as the title sponsor of the new Porsche Formula E team
Figure Skating

Japanese watch conglomerate Citizen have signed Japanese figure skater Yuzuru Hanyu as their spokesperson for the brand in mainland China, Hong Kong and Macau
Football

English Premier League football club Liverpool has agreed a partnership with locally-based tailor, Signature Bespoke
Football

French Ligue 1 football club Olympique de Marseille has entered into a partnership with fashion brand Kaporal Jeans
Baseball

Swiss watch brand Hublot and five well-known Japanese brands have signed up as sponsors of the 2019 World Baseball Softball Confederation (WBSC) Premier 12 competition
Golf

Sunglasses and eyewear manufacturer Maui Jim has agreed a partnership with golf organisation the European Tour
Rugby Union

British menswear retailer Hackett London has agreed a three-year partnership with the British & Irish Lions rugby union team
Motorsport

Formula One motor-racing team Mercedes has entered into a partnership with Police, the lifestyle brand of eyewear manufacturer Group De Rigo
Football

Italian clothing brand Liu Jo has extended its main sponsorship agreement with Serie A football club Bologna