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Ascot names Betfred official bookmaker

Ascot Racecourse has agreed a three-year partnership with bookmaker Betfred.

The deal, which runs from 2019 to 2021, names Betfred the official bookmaker of Ascot and the Royal Ascot meeting at the English racecourse.

The contract includes operation of the two on site betting shops within Ascot’s grandstand and sponsoring the Betfred Heritage Handicap on Summer Mile Day, which takes place on July 13. Betfred will also be official bookmakers of the Dubai Duty Free Shergar Cup in August, providing prices straight after the draw.

The deal is an extension of the arrangement that saw Ascot and Totepool, a majority asset of Betfred, launch Bet With Ascot, the on course pool betting service, last year.

Juliet Slot, chief commercial officer at Ascot Racecourse, said: “Betfred join our portfolio of 14 other official supplier brands and will be an important part of helping us deliver an excellent customer experience alongside our own pool betting operation, Bet With Ascot.”