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Freiburg extends with betting partner Lotto

German Bundesliga football club SC Freiburg has extended its partnership with sports betting company Lotto Baden-Württemberg.

The new three-year agreement will run until the end of the 2021-22 season, with Lotto to retain its status as a premium partner of the club.

Lotto will serve as Freiburg’s exclusive sports betting partner and will also continue to support the club’s women’s team as part of the agreement.

The company will benefit from TV-visible advertising exposure, as well as other communication and branding rights.

The deal will coincide with the team’s move to a new 34,700-seat stadium, which is due to open in time for the 2020-21 campaign.

Freiburg first partnered with Lotto ahead of the 2016-17 Bundesliga season.