HomeNewsNewsGamblingRugby LeagueAustralia

NRL’s Sharks tie up wide-ranging deal with PointsBet

Australian NRL rugby league team Cronulla-Sutherland Sharks has agreed a wide-ranging sponsorship deal with online bookmaker PointsBet.

The Australian company has signed a four-season deal, running from 2019 to 2022, that grants it naming rights to the Sharks’ home stadium.

Along with branding rights at PointsBet Stadium, the firm will have its logo on the sternum of the Sharks jersey.

In January, PointsBet launched in the recently legalised US sports betting market and is already making a significant impact.

In Australia, PointsBet utilises former NRL and AFL Aussie rules stars, Brett Finch and Billy Brownless, as brand ambassadors.

Most recent

Brazil’s club football sponsorship market is in freefall following the loss of state-owned bank Caixa Econômica Federal – the biggest spender of the last decade.

Alibaba chief executive Jack Ma and Uefa president Aleksander Čeferin were the main movers behind the eight-year deal between Uefa and electronic payments brand Alipay, SportBusiness Sponsorship has learned.

The InterContinental Hotels Group (IHG) acquired Official Sponsor rights to the US Open tennis championship in a five-year deal with the United States Tennis Association.

US tech giants GoDaddy and Uber have made significant investments in the Official Partner tier for the ICC Cricket World Cup.