Beer
Heineken title sponsors returning Dutch Grand Prix
Dutch brewing company Heineken has been announced as the title sponsor of Formula One’s returning Dutch Grand Prix.
Overwatch League signs first Official Beer partnership with AB InBev
US drinks conglomerate AB InBev has signed a new partnership with game publisher Activision Blizzard, owner of global esports property the Overwatch League
China’s Harbin Brewery to sponsor League of Legends Pro League
Chinese beer brand Harbin Brewery has signed as the latest sponsor of China’s League of Legends Pro League (LPL).
Corona Premier teams up with golf’s US Open
Beer brand Corona Premier has signed a multi-year deal to sponsor the US Open golf tournament
Professional Fighters League pins down AB InBev deal
US mixed martial arts promotion the Professional Fighters League has agreed a multi-year partnership with global brewing company Anheuser-Busch InBev
Comeback Kings retain full roster, MS Dhoni drives business
Indian Premier League franchise the Chennai Super Kings has changed just one sponsor from last year’s championship-winning season, with the rest of its roster tied up almost entirely until 2020.
Budweiser to sponsor England women’s football team
Beer brand Budweiser has secured a deal with the Football Association (FA) to become an Official Partner of the England women’s team.
FC Cincinnati signs AdvoCare, Heineken and Mike’s Carwash partnerships
Major League Soccer expansion franchise FC Cincinnati has agreed corporate partnerships with dietary supplements retailer AdvoCare, Dutch brewing company Heineken and Mike’s Carwash, a local car wash b…
Baseball Australia bans alcohol sponsorship, urges others to follow
Australia’s national baseball federation has become the country’s first sports body to ban alcohol advertising and sponsorship in all junior and national team competitions.
Chennai Super Kings ink shirt deal with SNJ drinks group
Defending Indian Premier League champions Chennai Super Kings has struck a kit branding deal with regional beer and spirits group SNJ
Mahou beer signs up with Movistar Riders esports team
Spanish beer brand Mahou has signed a second-tier shirt sponsorship deal with the Movistar Riders esports team
Steinlager remains on board with Emirates Team New Zealand
Steinlager has returned as an official sponsor and beer partner of Emirates Team New Zealand for its defence of the America’s Cup sailing trophy.
FC Dallas and Heineken USA announce exclusive partnership
US soccer club FC Dallas and Toyota Stadium have named Heineken USA as its Official and Exclusive Import Beer and Cider
McLaren teams up with Estrella Galicia 0,0
Formula One team McLaren has entered into a new partnership with Spanish non-alcoholic beer brand Estrella Galicia 0,0
San Miguel renews partnership with Valencia Basket Club until 2020
Spanish beer brand San Miguel has renewed its historic partnership with Valencia Basket Club until 2020
Brahma beer partners with Copa América in Brazil
Brazilian beer brand Brahma has signed a new deal to sponsor the Copa América, South America’s biggest international football event.
Blue Moon saddles up for Kentucky Derby
US brewery MillerCoors has agreed a multi-year deal with Churchill Downs Racetrack for its Blue Moon brand to become the official craft beer of horseracing showpiece the Kentucky Derby
Qatar’s tax hike on alcohol presents World Cup headache for Budweiser
World Cup 2022 hosts Qatar has introduced a 100-per-cent alcohol tax – presenting a new sales challenge for Fifa’s official beer sponsor Budweiser at the tournament.