FC Cincinnati signs AdvoCare, Heineken and Mike’s Carwash partnerships

Major League Soccer expansion franchise FC Cincinnati has agreed corporate partnerships with dietary supplements retailer AdvoCare, Dutch brewing company Heineken and Mike’s Carwash, a local car wash business.

AdvoCare will serve as the Official Sports Performance Partner, Official Sports Nutrition Partner and Official Sports Drink of FC Cincinnati, which is preparing for its debut season in MLS this year. AdvoCare products will be made available to players, as well as the technical team and staff, at the club’s training centre and on the sidelines during games. The length of the agreement was not disclosed.

Heineken has signed a multi-year agreement, under which the ‘Heineken Supporters Bar’ will be created at the club’s stadium. Heineken becomes the Official Import Beer of FC Cincinnati and samples will be available at select games during the season. Heineken will also present a Star of the Match award for each home game and host a series of away-game viewing parties in the local area.

Mike’s Carwash will serve as the team’s Official Car Wash Partner in 2019 and 2020. The Mike’s Clean Sheet promotion will return as a central activation of the partnership, giving fans a $5 (€4.40) discount on an Ultimate car wash the day after each home clean sheet for FC Cincinnati. The back of each ticket will also include a coupon for $4 off an Ultimate car wash.

For FC Cincinnati’s home game against Sporting Kansas City on April 7, Mike’s will also give away co-branded license plate holders to fans.

The club will make its MLS debut this Saturday with an away game against Seattle Sounders.