HomeNewsNewsDrinks - BeerFootballEngland

Budweiser to sponsor England women’s football team

Beer brand Budweiser has secured a deal with the Football Association (FA) to become an Official Partner of the England women’s team.

The agreement represents Budweiser’s first-ever sponsorship in women’s football.

The length of the deal, which has been announced in the build-up to the 2019 Fifa Women’s World Cup in France, was not disclosed.

However, Budweiser has been a long-term partner of the FA and has invested in English football since 2012. Bud Light is already an Official Partner of the England men’s team, while Budweiser is the Official Beer of Wembley Stadium in London.

Budweiser also served as the Official Beer sponsor of the FA Cup, English football’s pre-eminent knockout tournament, for three seasons from 2015-16 to 2017-18.

Last week, exercise drink Lucozade Sport was unveiled as an Official Partner of the England women’s team as part of a broader multi-year extension with the FA that also covers the men’s national team.

Most recent

Wolverhampton Wanderers has secured a significant increase in the value of its front-of-shirt rights, after striking a new deal with Asian-facing gambling platform ManBetX.

PepsiCo-owned sports drink brand Gatorade will pay a fee in the low hundred thousands of euros to sponsor LaLiga in four Central American countries, according to industry sources

Brazil’s club football sponsorship market is in freefall following the loss of state-owned bank Caixa Econômica Federal – the biggest spender of the last decade.

Alibaba chief executive Jack Ma and Uefa president Aleksander Čeferin were the main movers behind the eight-year deal between Uefa and electronic payments brand Alipay, SportBusiness Sponsorship has learned.