Beer brand Budweiser has secured a deal with the Football Association (FA) to become an Official Partner of the England women’s team.
The agreement represents Budweiser’s first-ever sponsorship in women’s football.
The length of the deal, which has been announced in the build-up to the 2019 Fifa Women’s World Cup in France, was not disclosed.
However, Budweiser has been a long-term partner of the FA and has invested in English football since 2012. Bud Light is already an Official Partner of the England men’s team, while Budweiser is the Official Beer of Wembley Stadium in London.
Budweiser also served as the Official Beer sponsor of the FA Cup, English football’s pre-eminent knockout tournament, for three seasons from 2015-16 to 2017-18.
Last week, exercise drink Lucozade Sport was unveiled as an Official Partner of the England women’s team as part of a broader multi-year extension with the FA that also covers the men’s national team.