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Corona Premier teams up with golf’s US Open

Beer brand Corona Premier has signed a multi-year deal to sponsor the US Open golf tournament.

The deal with the United States Golf Association (USGA) is designed to enhance the on-site fan experience at the tournament, which this year takes place from June 10-16 at Pebble Beach Golf Links in California.

Corona Premier becomes the presenting partner of the Trophy Club, an indoor/outdoor hospitality area featuring big-screen TVs, premium food and beverage and large patio space for fans to follow the action. The brand will also provide giveaways in the Trophy Club.

Ahead of this year’s tournament, a range of Corona Premier and US Open-themed signage and items will be present at bars, restaurants and retail locations across the country. Fans will also be given the chance to win tickets to an exclusive experience at this year’s tournament.

Brooks Koepka has won the last two editions of the US Open.

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