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FC Dallas and Heineken USA announce exclusive partnership

US soccer club FC Dallas and Toyota Stadium have named Heineken USA as its Official and Exclusive Import Beer and Cider.

The multi-year agreement also makes Heineken USA a founding partner of the National Soccer Hall of Fame which was relocated to Frisco, Texas last year.

“Heineken’s goal of growing the beautiful game is one of our biggest priorities in the US, and we’re incredibly excited to link up with one of the most successful clubs within North America in FC Dallas,”said Pattie Falch, director of sponsorships and events at Heineken USA.

“The Dallas community has a rich soccer history and we’re excited to invest in an even deeper level into the club, supporters and residents who know and love Heineken so well.”

Within Toyota Stadium the brand-new Heineken Corner will open. The area feature a renovated terrace where all fans can enjoy FC Dallas matches with unobstructed views of the pitch.

As part of the agreement, Heineken will serve as the Presenting Partner of the FC Dallas/Houston Dynamo Texas Derby Match on August 24, 2019 as part of MLS’ Heineken Rivalry Week.

Heineken will also serve as the Presenting Partner of the summer Adult Soccer Tournament hosted in August at Toyota Soccer Center.

Within Toyota Stadium the brand-new Heineken Corner will open. The area feature a renovated terrace where all fans can enjoy FC Dallas matches with unobstructed views of the pitch.

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