Beer
Inter Miami names Heineken as first official sponsor
Major League Soccer expansion team Inter Miami CF has named Heineken as its first official sponsor
NBA 2K League partners with Bud Light
Ahead of the August 3 NBA 2K League Finals, the National Basketball Association's competitive esports competition announced that it had entered into a commercial partnership with Bud Light
Kingfisher signs first Premier League club deal with Southampton
Premier League club Southampton has signed a multi-year global partnership with India’s most popular beer brand, Kingfisher.
The agreement is Kingfisher’s first partnership in the Premier League.
Budweiser finds ‘missing piece’ of sponsorship puzzle in LaLiga, Premier League deals
AB InBev beer brand Budweiser has signed new major partnerships with Spain’s LaLiga and the English Premier League
Budweiser arrives in Holland, partners with Ajax
AB InBev beer brand Budweiser has arrived in Holland and signed a new partnership with Dutch Eredivisie club Ajax
Budweiser launches major new partnerships with LaLiga, Premier League
AB InBev beer brand Budweiser has signed new major partnerships with Spain’s LaLiga and the English Premier League.
Coors Banquet becomes official beer of Professional Bull Riders
Professional Bull Riders has named the Colorado-based Coors Banquet the league's official beer. It is a local partnership, with PBR based in Pueblo, Colorado
Arsenal partners up with Camden Town Brewery
English Premier League football club Arsenal has signed local company Camden Town Brewery as its official beer partner in the UK and Ireland
Singha extends long-running Chelsea partnership
Thai beer brand Singha is set to become Chelsea’s longest-serving sponsor after agreeing a three-season extension to its partnership with the English Premier League football club.
NWSL secures Budweiser sponsorship deal
On the day the United States Women's National team secured the Women's World Cup, with a 2-0 victory over the Netherlands in Lyon, France, the National Women's Soccer League announced a commercial partnership…
LAFC names Angel City Brewery as Official Craft Beer
Major League Soccer's Los Angeles Football Club has named LA-based Angel City Brewery as its Official Craft Beer partner, effective immediately, in a new multi-year pact
VfL Wolfsburg extends beer partnership with Veltins
Bundesliga club VfL Wolfsburg has renewed its partnership with German brewery C. & A. Veltins.
The deal with the group’s premium Veltins brand will run for another three seasons, from 2019-20 to 2021-22.
NFL to ease restrictions on alcohol sponsorships
The National Football League will be easing the restrictions on team and player likeness in beer, wine and distilled spirit sponsorships
Budweiser partners with Women’s International Champions Cup
Budweiser will become the presenting partner of the 2019 Women’s International Champions Cup as part of a multi-faceted deal between parent company Anheuser-Busch InBev and tournament organizer Relevent Sp…
Liverpool extends record-breaking, 27-year partnership with Carlsberg
Premier League club Liverpool has extended its record-breaking partnership with Danish beer brand Carlsberg
Paulaner activates early extension to Bayern deal
German Bundesliga football club Bayern Munich has extended its longstanding partnership with the Paulaner brewery
Estrella Damm backing sees prize fund increased for Andalucía Masters
Estrella Damm, the premium lager brand of the Spanish brewing company Damm, has become the new title sponsor of European Tour golf tournament the Andalucía Masters under a five-year deal that will boost …
MillerCoors makes esports commitment with Complexity
US brewing company MillerCoors has struck its first esports partnership with North American esports team Complexity Gaming