Automobile Manufacturing

The Australian Football League has signed a massive four-year deal with major sponsor Toyota Australia until 2023. The agreement is reportedly worth A$18.5m (€11.5m/$13.1

The Brazilian Football Confederation (CBF) has entered into a partnership with Italian automotive company Fiat. The four-year deal names Fiat as an official sponsor of Brazil’s national teams.

German carmaker BMW has signed a new partnership with US esports team Cloud9. Under the deal, BMW will become the team’s Official Automotive Partner.

Team Dimension Data for Qhubeka, the International Cycling Union’s (UCI) only African World Tour team, has announced a partnership with car manufacturer Mercedes-Benz.

Vehicle manufacturer Land Rover has become the first Official Partner of World Rugby’s Impact Beyond grassroots programme for the 2019 Rugby World Cup in Japan.

BMW is set to replace rival car manufacturer Audi as a main sponsor of German Bundesliga football club Bayern Munich, according to Manager magazine

Car manufacturer Ford has struck a naming-rights partnership for a new training facility for the Nashville Predators and extended a deal with one of the NHL ice hockey team’s other venues.

Engine lubricant company Motul has signed a multi-year renewal with the Automobile Club de l’Ouest (ACO) for the FIA World Endurance Championship (WEC).

Carmaker Škoda has extended its role as Official Main Partner and Vehicle Partner of the Tour de France, from 2019 to 2023.

India’s Tata Motors has extended its partnership with the Indian Premier League, the country’s biggest club cricket competition.

German car brand Volkswagen will pay just under $7m (€6.1m/£5.2m) per year to partner with US Soccer, America’s national football federation.

North American stock car-racing series Nascar has agreed a multi-year partnership with TrüNorth, a provider of limited liability warranties for commercial medium- and heavy-duty trucks.

Swiss Formula One motor-racing team Alfa Romeo Racing has signed new partnerships with automotive components manufacturers Magneti Marelli and Adler-Pelzer Group

Italian carmaker Alfa Romeo is understood to have paid an extra $5m (€4.4m) per year to upgrade from title sponsor of the Sauber Formula One Team to full team rights.

Japanese automotive manufacturer Lexus has been unveiled as a sponsor of this year’s Davis Cup Finals.

English rugby league club Leeds Rhinos have claimed a first through a kit sponsorship deal with Turkish coach manufacturer Temsa, while auto engineer and vehicle safety system specialist SM UK has also…