Tata Motors expands partnership with Indian Premier League

India’s Tata Motors has extended its partnership with the Indian Premier League, the country’s biggest club cricket competition.

Under the deal, Tata Motors premium Harrier SUV brand will become an Official Partner of the league from this season, phasing out the mid-range Nexon from last season.

Last year, Tata Motors signed a deal to make its Nexon brand an Official Partner of the IPL for the three seasons, from 2018 to 2020.

This season, Tata will activate through the Harrier brand, which will also serve as the league’s Official Vehicle.

As an Official Partner, Tata Motors will showcase the Harrier at all matches with on-ground engagement and merchandising rights throughout the stadium.

The IPL will also host the Harrier Super Striker Awards, where the best striker of the match can win a cash prize and the Harrier Super Striker Trophy.

The Harrier will also be a part of the IPL Trophy Tour, which is being planned across major Indian cities.

Most recent

French multinational insurance brand AXA will pay about £12m ($15.3m/€13.6m) per year as the new training kit partner of Premier League club Liverpool, SportBusiness Sponsorship has learned.

Barclays bank will pay between £4m ($5.2m/€4.6m) and £4.5m per season as the first title sponsor of the FA Women’s Super League, SportBusiness Sponsorship has learned. T

Chinese smartphone brand Oppo will pay between £8m (€9.26m/$10.3m) and £9m per year to partner with the Wimbledon tennis championships, according to industry sources.

US sportswear brand Nike is paying about $7.5m (€6.7m) per year to sponsor China’s League of Legends Pro League (LPL), according to industry sources.