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Fiat scores CBF partnership

The Brazilian Football Confederation (CBF) has entered into a partnership with Italian automotive company Fiat.

The four-year deal names Fiat as an official sponsor of Brazil’s national teams.

The agreement covers this year’s Women’s World Cup in France, as well as the 2019 and 2020 editions of the men’s Copa America, the 2020 summer Olympic Games in Tokyo and the 2022 World Cup in Qatar.

Fiat will be granted the right to use the ‘Official Sponsor of the Brazilian football team’ designation and promote the sponsorship through communications and promotional initiatives.

Fiat has had a presence in Brazil for more than 40 years. Earlier this year it agreed shirt sponsorship deals with Brazilian clubs Atlético Mineiro and Cruzeiro.