HomeNewsNewsCars/AutomotiveIce HockeyUSA

Ford expands partnership with NHL’s Predators

Car manufacturer Ford has struck a naming-rights partnership for a new training facility for the Nashville Predators and extended a deal with one of the NHL ice hockey team’s other venues.

The new facility, which will be known as Ford Ice Center Bellevue, is expected to open this September.

As part of the deal, the Predators’ other facility in Antioch will continue to be known as Ford Ice Center for a further five years, through to 2024.

The two parties entered into the original partnership for the Antioch facility five years ago.

Aside from hosting training sessions for the Predators’ various teams, Ford Ice Center Bellevue will also hope to host large USA Hockey and US Figure Skating events, in addition to the 2019 NHL Prospects Showcase in September.

Construction work on the venue started last August, and the facility’s foundation, walls and roof are currently under construction.

Most recent

French multinational insurance brand AXA will pay about £12m ($15.3m/€13.6m) per year as the new training kit partner of Premier League club Liverpool, SportBusiness Sponsorship has learned.

Barclays bank will pay between £4m ($5.2m/€4.6m) and £4.5m per season as the first title sponsor of the FA Women’s Super League, SportBusiness Sponsorship has learned. T

Chinese smartphone brand Oppo will pay between £8m (€9.26m/$10.3m) and £9m per year to partner with the Wimbledon tennis championships, according to industry sources.

US sportswear brand Nike is paying about $7.5m (€6.7m) per year to sponsor China’s League of Legends Pro League (LPL), according to industry sources.