Automobile Manufacturing
French Basketball Federation adds Amazon, Suzuki as new partners
The French Basketball Federation (FFBB) has entered into partnerships with e-commerce company Amazon and Japanese automotive manufacturer Suzuki
AFL’s North Melbourne renews Mazda deal
Japanese automotive manufacturer Mazda has extended its long-running sponsorship of AFL Aussie rules football team North Melbourne.
The new deal will run until at least the end of the 2022 season
Nissan extends with City Football Group, signs Guardiola as ambassador
Japanese car brand Nissan has extended its global partnership with City Football Group (CFG) and signed a new ambassador in Pep Guardiola
Dacia to support rugby league’s Lions return
Car manufacturer Dacia has been unveiled as the principal partner of the Great Britain Rugby League Lions team, which will return to action for the first time in 12 years in the autumn
Kia extends backing of Surrey, The Oval
Korean automotive manufacturer Kia has signed a new agreement with Surrey County Cricket Club through which it will retain naming rights to The Oval until the end of 2024
Hyundai teams up with Tampa Bay Buccaneers
NFL American football franchise the Tampa Bay Buccaneers have signed a multi-year partnership with the North American division of South Korean automotive manufacturer Hyundai
MG upgrades Liverpool deal to global partnership
Premier League club Liverpool FC has upgraded its long-term regional deal with car brand MG Motor to a global partnership
Bayern Munich demands compensation from BMW over failed sponsorship deal
In May, BMW pulled out of advanced sponsorship talks with Bayern Munich, citing trust issues and doubts around value-for-money
Marelli partners Formula One, enhances data transfer to fans
Formula One has signed up high-tech components company Marelli as its ‘Official Telemetry Services Supplier’ in a long-term deal.
BMW to end title sponsorship of PGA Tour Playoff
BMW is ending its title sponsorship of the BMW Championship, one of the PGA Tour's three FedEx Cup Playoff events
Fiat renews Top Partner deal with Italian football fed
Italian car brand Fiat has extended its partnership with the country’s national football federation, the Federazione Italiana Giuoco Calcio (FIGC).
Toyota secures naming rights to multi-use Ontario, California arena
Toyota’s dealership association in southern California has signed a 10-year naming rights deal for the main sports and entertainment arena in Ontario, California.
Club Car extends long-term backing of European Tour
Golf’s European Tour has extended its long-running partnership with electric vehicle manufacturer Club Car.
The two parties have signed a new four-year partnership.
Liqui Moly partners 2020 European Athletics Championships
Motor oil brand Liqui Moly has signed as an Official Partner for the 2020 European Athletics Championships in Paris
Fiat teams up with Colombian Football Federation
Italian automobile manufacturer Fiat has agreed a new partnership with the Colombian Football Federation (FCF)
Jeep, Lete and Pirelli lead Serie A for sponsorship recognition – research
The sponsors of clubs in Italy’s Serie A with the highest level of recognition among football fans are Jeep, Lete and Pirelli, according to research by Italian consultancy StageUp and research company I…
Dacia extends backing of Super League’s Magic Weekend
The Dacia car brand of French automotive manufacturer Renault has extended its partnership with the Super League for title sponsorship of the rugby league competition’s Magic Weekend.
Audi takes all as BMW pulls out of major partnership with Bayern Munich
German car brand Audi has overcome BMW to retain its lead partner deal with Bundesliga club Bayern Munich