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Toyota secures naming rights to multi-use Ontario, California arena

Toyota’s dealership association in southern California has signed a 10-year naming rights deal for the main sports and entertainment arena in Ontario, California.

The facility, formerly known as the Citizens Business Bank Arena, has been renamed as the Toyota Arena. Toyota has been an arena partner since the venue opened in 2008.

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The 10,000-seat arena is home to three sports teams: Ontario Reign of the American Hockey League; Ontario Fury, a Major Arena Soccer League team; and the Aqua Caliente Clippers of Ontario, a G league basketball team.

It has also hosted many boxing promotions, including a Premier Boxing Champions televised boxing series event in September 2018.

The arena was built and is owned by the City of Ontario, and since July of 2016 has been managed by SMG Worldwide.

The naming rights agreement was negotiated through the ConneXion Partnerships agency and agreed by SMG Worldwide.