HomeNewsNewsCars/AutomotiveRugby LeagueUnited Kingdom

Dacia extends backing of Super League’s Magic Weekend

The Dacia car brand of French automotive manufacturer Renault has extended its partnership with the Super League for title sponsorship of the rugby league competition’s Magic Weekend.

The new contract will see Dacia’s relationship with the Magic Weekend extend for a further three years to 2021. The agreement includes this year’s event at Anfield in Liverpool, following the success of the initial three-year deal which began in 2016.

As well as title sponsorship of the Magic Weekend and use of the Super League brand, the contract includes the opportunity for Dacia to continue to showcase its brand within the Super League community.

Rhodri Jones, chief commercial officer for Super League, said: “We both share the same commitment to community in our respective markets and are enjoying significant growth as a result.

“Dacia have now become synonymous with our sport and the Dacia Magic Weekend is a huge highlight of the Betfred Super League season – an event that is loved by players and fans alike.”

The 2019 Magic Weekend takes place this weekend at Anfield, home of Premier League football club Liverpool. The event sees all 12 Super League clubs play their Round 16 fixtures at one sporting venue.

Most recent

Brazil’s club football sponsorship market is in freefall following the loss of state-owned bank Caixa Econômica Federal – the biggest spender of the last decade.

Alibaba chief executive Jack Ma and Uefa president Aleksander Čeferin were the main movers behind the eight-year deal between Uefa and electronic payments brand Alipay, SportBusiness Sponsorship has learned.

The InterContinental Hotels Group (IHG) acquired Official Sponsor rights to the US Open tennis championship in a five-year deal with the United States Tennis Association.

US tech giants GoDaddy and Uber have made significant investments in the Official Partner tier for the ICC Cricket World Cup.