Formula One has signed up high-tech components company Marelli as its ‘Official Telemetry Services Supplier’ in a long-term deal.
Under the agreement, Marelli will provide technologies and services to enhance the telemetry services Formula One provides to its audiences.
Specifically, the partnership will enable the transfer of more live data from the cars to the broadcast centres at each race. This will improve the quality and quantity of race information that can be shared with fans.
Murray Barnett, director of sponsorship and commercial partnerships, Formula One said: “Marelli embodies the history and innovation of F1. We are delighted to call them an Integrated Official Supplier of F1. This partnership is further evidence Formula 1 is creating bespoke, inspiring partnerships for each partner. We look forward to a strong, mutually beneficial relationship for many years to come.”
Along with the official designation, Marelli gets rights to imagery and intellectual property to promote the partnership globally.