Automobile Manufacturing

The North American division of Japanese automotive manufacturer Nissan has entered into a multi-year partnership with the Mexican Football Federation.

German automotive manufacturer BMW has enhanced its relationship with the Australian Rugby Union by becoming the first major commercial partner of its national elite development pathway.

French automotive manufacturer Renault has unveiled its key commercial partners for its return to full-works status in Formula One, with Renault-Nissan Alliance partner Infiniti set to continue its journey in the motor racing championship following the end of its association with Red Bull Racing.

North American motor-racing series IndyCar has extended its deal with Japanese automotive firm Honda, a key partner of the organisation.

Car brand Dacia has secured a partnership with the Rugby Football League, the governing body of rugby league in England.

British multi-purpose vehicle manufacturer Land Rover has signed a two-year extension to its partnership with the Extreme Sailing Series.

US sports broadcaster ESPN has released the list of sponsors for the X Games Aspen 2016 extreme sports event, which takes place in the Colorado resort later this week.

French motor oils and industrial lubricants producer Motul has been named an official partner of the Endurance World Championship motorcycling series.

Automotive manufacturer Hyundai has signed up as the title sponsor of the PGA Tour golf event at the Riviera Country Club in Los Angeles, California.

German carmaker Audi has consolidated its top-tier presence in winter sports following Presenting Sponsor agreements with ski jumping’s Vierschanzentournee Four Hills Tournament and the Ski Cross World Cup.

The New England Acura Dealers Association (NEADA) has been named the official automotive sponsor of this year’s Boston Marathon, which takes place in the US city on April 18.

NHL ice hockey franchise the Buffalo Sabres has entered into a partnership with Mercedes-Benz which will see the German automotive company take on naming rights to a new business suite at the club’s home arena.

UK garage network Approved Garages has become a sponsor of the Netball Superleague in England.

Italian Serie A football club Udinese has sold the naming rights for its home stadium, Stadio Friuli, to the Dacia brand of French automotive manufacturer Renault.

British UCI WorldTour cycling outfit Team Sky has entered into a partnership with automotive giant Ford.

Vauxhall Motors has extending its backing of the North West 200 motorcycling event in Northern Ireland.