X Games Aspen secures new partners as sponsors announced

US sports broadcaster ESPN has released the list of sponsors for the X Games Aspen 2016 extreme sports event, which takes place in the Colorado resort later this week.

America’s Navy, GoPro, Harley-Davidson, Jeep and Monster Energy have all returned as official sponsors and are joined by AT&T, Coors Light, Intel and LifeProof. Additional partners include Oakley, Polaris and Skype.

America’s Navy will serve as the title sponsor of the Snowboard Big Air competition and will organise various on-site activities as part of its agreement. Beer brand Coors Light has been named title sponsor of the Skier X men’s and women’s events, while camera equipment provider GoPro has been named the Games’ official camera sponsor.

US motorcycle manufacturer Harley-Davidson will organise sweepstake competitions at its display under its partnership with the Games. IT company Intel’s products will be featured in the men’s Snowboard Slopestyle and Big Air events.

Guests will be able to use automotive brand Jeep’s shuttle service as they travel to and from different events, while smartphone equipment manufacturer LifeProof will fit rooms at the on-site Gaming Shack Village with phone-charging stations.

Monster Energy has been confirmed as the official energy drink sponsor of the Games, which is organised by ESPN, and will also become the title sponsor of the Snowmobile Freestyle event.

In addition, an official X Games account has been launched on online communications platform Skype, which has also been named the presenting partner of a highlights show that will air on ESPN2.

Finally, the Xbox gaming arm of Microsoft has teamed up with the Games to incorporate its Halo franchise into the event’s eSports competition.

The four-day event begins on Thursday and concludes on Sunday.