Airlines

Reigning English Premiership champion Northampton Saints have agreed a one-year extension with elite sponsor Monarch Airlines.

Qatar Airways has agreed a deal to become the official airline partner of the Professional Golf Tour of India until the end of 2015.

Indian Premier League cricket team Kings XI Punjab has agreed sponsorship deals with budget airline AirAsia India and smartphone manufacturer HTC Mobiles ahead of its participation in the Champions League T20 international club competition.

Turkish Airlines has expanded its football sponsorship portfolio by signing up as a new partner of German Bundesliga top-tier football club Koln.

English Premier League football club Sunderland has strengthened its established links with Africa by making the Tanzania Tourism Board its official tourism partner and extending its partnership with South African Airways into the 2014-15 season.

Qatar Airways has announced a partnership with the Qatar Stars League that will allow fans to earn air miles by attending matches in the country’s top football division.

Commercial airline Virgin Australia has agreed a two-year partnership with the Basketball Australia governing body that extends through to 2016.

South Korean airline Asiana Airlines has become a top-tier partner of the 2015 Gwangju summer Universiade.

Dubai-based airline Emirates has further enhanced its football sponsorship portfolio by signing a three-year partnership with Portuguese Primeira Liga champion Benfica.

German Bundesliga football club Schalke 04 has agreed a one-year extension to its partnership with domestic airline Condor until June 2015.

German Bundesliga football club Hertha Berlin has agreed a one-year sponsorship deal with the Germania airline.

Caribbean Premier League Twenty20 cricket team Barbados Tridents have reached a deal to make US carrier JetBlue Airways its official airline.

United Airlines and Citrix, a mobile services company, have secured deals with the Santa Clara Stadium Authority and the San Francisco 49ers to become commercial partners of the NFL American football franchise’s new stadium.

National flag carrier South African Airways has agreed to sponsor the South African Sports Confederation and Olympic Committee through to the 2016 Olympic and Paralympic Games in Rio de Janeiro.

Private aviation company Sentient Jet has agreed a multi-year deal to become the title sponsor of the Breeders’ Cup Juvenile grade one thoroughbred race, along with the exclusive private aviation partner of the Breeders’ Cup US horse racing showpiece.

Canada-based airline Canadian North has agreed to become an official partner of the Canadian Football League.