Airlines
United: Targeting business travellers in transport hubs
US-based airline United’s title sponsorship deal for the New York Half Marathon is part of a strategy centred on transport hubs, Mark Krolick, managing director of marketing and product development for United, told Sports Sponsorship Insider.
Brisbane Lions take flight with Garuda Indonesia
International airline Garuda Indonesia has entered into a sponsorship deal with AFL Aussie rules club the Brisbane Lions.
Emirates reignites old interest after Fifa exit
Airline Emirates is understood to be in talks with another football property after the company announced it would end its relationship with Fifa at the end of 2014.
ANA wings in for rights to LPGA major
Japanese airline All Nippon Airways has secured a long-term deal with the Ladies Professional Golf Association and the IMG agency to serve as the title sponsor of the first women’s golf major tournament of the calendar year from 2015.
Etihad Airways adds New York City FC to sponsorship portfolio
Major League Soccer newcomer New York City FC has agreed a five-year deal to make Abu Dhabi-based airline Etihad Airways its principal partner.
Lufthansa travels on with German national team
Airline Lufthansa has sealed an extension to its official partner agreement with the German Football Association (DFB) until 2018.
JetBlue signs up with Barclays Center franchises
New York-based airline JetBlue Airways has signed a multi-faceted partnership with NBA basketball team Brooklyn Nets, NHL ice hockey franchise New York Islanders and the Barclays Center arena.
Turkish Airlines lands in Eredivisie with Feyenoord
Dutch Eredivisie football team Feyenoord has signed a sponsorship agreement with Turkish Airlines covering the remainder of the 2014-15 season.
Emirates to end top-tier Fifa partnership
The Emirates airline has confirmed it will not renew its top-tier sponsorship contract with Fifa, stating that the terms of a proposed extension did not meet its expectations.
Emirates adds Australian Open to tennis portfolio
Emirates Airline has further enhanced its tennis sponsorship portfolio by agreeing a multi-year deal with the Australian Open tournament.
Hannover takes flight with Turkish Airlines
German Bundesliga football club Hannover 96 has agreed a multi-year partnership with Turkey’s national carrier Turkish Airlines.
Alaska Airlines wings in for Portland Timbers extension
Major League Soccer team Portland Timbers has agreed a multi-year renewal to its shirt sponsorship agreement with Alaska Airlines.
Qatar Airways adds Al-Ahli to football club partners
Qatar Airways has expanded its football sponsorship portfolio after entering into an agreement to become the main commercial partner of Saudi Professional League club Al-Ahli.
New York Half Marathon takes off with United support
US-based airline United has expanded its support of the New York Marathon by agreeing to become title sponsor of its half marathon event.
Manchester City in talks over lucrative Etihad Airways extension – report
English Premier League champion Manchester City is in line to secure a lucrative extension to its long-term sponsorship deal with Abu Dhabi airline Etihad Airways worth an additional £320m (€407m/$522m), according to UK newspaper the Mirror.
WTA Finals land Singapore Airlines deal
The Women’s Tennis Association has reached an agreement to make Singapore Airlines an official sponsor of its 2014 WTA Finals.
Qatar Airways on board for Doha’s Handball Worlds
Qatar Airways has been named as the official airline sponsor of the 2015 International Handball Federation (IHF) Men’s World Championship in Doha, the capital of the Middle Eastern state.
Turkish Airlines expands basketball footprint with BJ-League
Turkish Airlines has agreed a two-year deal to become the title sponsor of Japanese basketball competition the BJ-League.