[Agency]
Broncos engage WME-IMG in search for stadium naming rights partner
GAC Pindar backs sailing’s bid for Paralympics return
International marine sport, leisure and event logistics provider GAC Pindar is set to back World Sailing’s bid for the sport to be reinstated to the Paralympic Games programme after agreeing to sign a long-term partnership with the body.
Sevilla journeys to Puerto Rico to end shirt sponsor search
Spanish LaLiga football club Sevilla has ended its search for a permanent shirt sponsor by agreeing a deal with the Tourism Company of Puerto Rico (CTPR).
Sevilla teams up with Japanese travel agency
Japanese travel agency HIS has agreed a sponsorship deal with Spanish LaLiga football club Sevilla.
Freiburg hooks up with online dating service, Hoffenheim renews with Deutsche Bahn
SC Freiburg has agreed a sponsorship deal with online dating service LoveScout24, while fellow German Bundesliga football club TSG Hoffenheim has extended its partnership with railway company Deutsche Bahn.
West Ham takes to Florida with new partner
English Premier League football club West Ham United has agreed a partnership with Florida-based destination marketing organisation Experience Kissimmee.
Werder Bremen extends deal with Austrian tourism body
German Bundesliga football club Werder Bremen has extended its partnership with Zillertal Tourismus, the tourism body for the Zillertal valley region in Austria.
Conmebol commits to Copa Sudamericana prize money hike, despite sponsor blow
The South American Football Confederation (Conmebol) has said it will take “all appropriate measures” after the Global Sports agency opted to terminate its partnership for the Copa Sudamericana club competition.
Dentsu and Sportswork engaged to aid SEA Games sponsorship drive
The Dentsu Sports Asia division of Japan-based advertising and public relations firm Dentsu, and sports advisory company Sportswork Group, have signed on as the sponsorship agencies for the 2017 edition of multi-sport event the Southeast Asian Games, which will be staged in Kuala Lumpur, Malaysia.
IBU extends Infront marketing rights agreement
The International Biathlon Union (IBU) has extended its marketing rights agreement with the Infront Sports & Media agency until 2022.
Sponsorship the key to cycling data rights monetisation
Sydney FC books Webjet extension
Online travel agency Webjet has agreed a one-season extension to its shirt sponsorship deal with Australian A-League football club Sydney FC.
France Galop brings in Infront for commercial drive
France Galop, the country’s governing body of flat and steeplechase horse racing, has engaged the Infront Sports & Media agency to drive marketing and sponsorship for its major events.
The Sports Consultancy to drive ‘game changing’ commercial programme for 2018 Sailing Worlds
The Sports Consultancy agency has said it will develop an “innovative commercial programme” for the 2018 World Sailing Championships in the Danish city of Aarhus after entering into a partnership with event organisers.
Grant Thornton to aid major event delivery for UK Athletics
UK Athletics, the body that governs the sport in the country, has agreed a partnership with accounting and consulting firm Grant Thornton.
French tourism agency pledges support to Euro 2016
French national tourism agency Atout France has entered into a partnership with Euro 2016 SAS, the local organising committee for the Uefa Euro 2016 national team football competition.
Proman spends big on Euro 2016 recruitment drive
France-based human resources company Proman will use its national sponsor position at Euro 2016 to create business relationships with other tournament sponsors.
Proman recruited as second national partner for Euro 2016
French recruitment agency Proman has signed up as the second national sponsor of the Uefa Euro 2016 national team football tournament.