Spanish LaLiga football club Sevilla has ended its search for a permanent shirt sponsor by agreeing a deal with the Tourism Company of Puerto Rico (CTPR).
Terms of the deal were undisclosed, but it is set to run until at least the end of the current 2016-17 season. CTPR becomes Sevilla’s main sponsor and the SeePuertoRico.com logo will be emblazoned across the front of its shirt, an initiative that commenced with Saturday’s 1-1 LaLiga draw at Sporting Gijon.
Sevilla has recently signed shirt sponsorship deals for occasional games and was without a main shirt sponsor throughout the 2015-16 campaign. Club president José Castro hailed the CTPR deal as “undoubtedly” the most important sponsorship agreement signed by Sevilla in its 126-year history.
CTPR executive director Ingrid Rivera Rocafort said: “Sevilla FC is one of the most important football teams worldwide with followers in the United States, Latin America, Europe and Asia. This provides Puerto Rico with an unprecedented international scope.
“We are confident that this partnership will result in a significant increase in visitors to the island and even more potential opportunity for investors to Puerto Rico, not only from Spain but worldwide, which will result in a major contribution to the economic development of the island.”