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France Galop brings in Infront for commercial drive

France Galop, the country’s governing body of flat and steeplechase horse racing, has engaged the Infront Sports & Media agency to drive marketing and sponsorship for its major events.

France Galop organises events such as the Prix de l’Arc de Triomphe, Prix de Diane and Prix du Jockey Club and also operates the following six racecourses: Longchamp, Auteuil, Chantilly, Deauville, Saint-Cloud and Maisons Laffitte.

As part of the agreement, Infront will build a new sponsorship package around prestigious events such as the Grand Steeple-Chase de Paris, the Meeting de Deauville Lucien Barrière and the Grand Prix de Paris and will also provide support in the context of other events operated by France Galop.

Partners will be provided with an opportunity to benefit from a year-round presence and visibility across the various racecourses managed by France Galop – including the new event Nouveau Longchamp – which is scheduled to launch in autumn 2017.

Jean Christophe Giletta, deputy general manager of France Galop, said: “The decision to partner with Infront to further strengthen the commercialisation of our major events is part of our overall development strategy to position the galloping races as a major player in the sports and entertainment market.”

Jean-François Jeanne, managing director of Infront France, added: “France Galop presents a great opportunity to brands – it not only develops an annual calendar of more than 7,100 flat and jump races in France but also organises other internationally renowned sports events. The sponsorship packages will allow brands to associate with one of the most prestigious sports in the world and take advantage of the intense emotions generated.”