HomeAnalysisAgencyCycling

Sponsorship the key to cycling data rights monetisation

To access this content requires a subscription

Please login with an account that does have access, or contact our sales team on
+44 (0) 20 7265 4100 or email webhelp@sportbusiness.com

Related Articles

Cycling

South African technology company Dimension Data has bolstered its presence in professional cycling in a title deal with the team currently known as MTN-Qhubeka.

Cycling

Operating budgets for the professional cycling teams that compete on the UCI World Tour average out at between €12m to €15m with teams typically funding much of that total from title sponsors or co-title sponsors.

Related News

Cycling

Beer brand Ambar has agreed a deal to become the official beer of Spanish cycling race La Vuelta, as well as the women’s race, the Ceratizit Madrid Challenge.
Cycling

Vehicle rental company Europcar has extended its Official Supplier partnership with Spain’s La Vuelta Grand Tour cycling race for another year.
Cycling

The inaugural Women’s Tour of Scotland cycling event has signed its final partnership with Scottish car retailer Arnold Clark.
Cycling

Communications technology provider Motorola Solutions has signed up as a sponsor of the inaugural Women’s Tour of Scotland cycling event.

Most recent

Football

Brighton and Hove Albion’s main shirt and stadium naming rights deal with payment services brand American Express is a club record.
Football

1XBet spent big to oust BetVictor as Liverpool's exclusive betting partner, and MG Motor upgraded its China deal to global
Basketball

When the IMG agency was acquired by WME and Silver Lake Partners in 2014, some industry experts thought its marketing services arm, IMG Consulting, would be sold off under new management
Football

Several Premier League clubs have seen uplifts of 40 per cent or more in the value of their front-of-shirt rights going into the 2019-20 season, SportBusiness Sponsorship has learned.