West Ham takes to Florida with new partner

English Premier League football club West Ham United has agreed a partnership with Florida-based destination marketing organisation Experience Kissimmee.

The three-year deal covers the 2016-17 to 2018-19 seasons and names Experience Kissimmee as the club’s official destination partner.

Under the agreement, West Ham fans will be given the chance to win holidays to Kissimmee, a popular destination for tourists due to its close proximity to Florida’s famous theme parks.

“With West Ham United’s historic move to a new stadium this season, the timing couldn’t be better to reach the club’s enthusiastic fan base,” DT Minich, president and chief executive of Experience Kissimmee, said. “This agreement will put the Experience Kissimmee brand in front of sold-out crowds in the heart of one of our most important travel markets.”