Technology

Cricket
Sponsorship & Marketing

Cricket Australia and the Australian Cricketers’ Association (ACA) have agreed a long-term extension to their partnership with VLAST, a global talent management and activation platform used to automate a…
Mixed Martial Arts
Sponsorship & Marketing

The Ultimate Fighting Championship (UFC) has announced a pilot programme with virtual advertising technology provider 4D Sight that will see branding digitally inserted into its broadcasts in Latin America
Football
Sponsorship & Marketing

German Bundesliga club VfL Wolfsburg has entered into a “long-term strategic partnership” with virtual advertising technology provider Supponor.
Football
Fan Engagement

Manchester United has announced a multi-year, global sponsorship deal with 5G technology provider Qualcomm Technologies that will see the company advise the club on ways to improve the connectivity at…
Football
Sponsorship & Marketing

The Sportfive agency facilitated the highly-lucrative main shirt sponsorship agreement between Spanish football club Atlético de Madrid and the cryptocurrency investment app WhaleFin, which was confirmed …
Motorsport
Sponsorship & Marketing

Formula One’s success in growing audiences in the US and engaging younger fans through its esports initiatives has enabled the McLaren team to increase its sponsorship “rate card” by 25-50 per cent, accor…
Football
Finance & Law

The United Soccer League has secured a multifaceted 10-year partnership with premium experiences company Legends, which is designed to "drive the next evolution of the USL’s business."
Tennis
Fan Engagement

Technology company IBM and the All England Lawn Tennis Club (AELTC) have launched two new digital features designed to enhance the fan experience at this year’s Wimbledon tennis grand slam.
Motorsport
Fan Engagement

Formula 1 driver Daniel Ricciardo has been appointed as a brand ambassador of cryptocurrency firm OKX
Motorsport
Sponsorship & Marketing

McLaren Racing has signed up computer software company Cadence as the latest addition to its sponsorship portfolio
Football
Fan Engagement

Turkish Süper Lig football club Trabzonspor will launch its first public NFT offering tomorrow (Saturday) as part of its agreement with specialist NFT agency Capital Block.
Tennis
Host Broadcast & Production

ATP Media, the broadcast arm of ATP Tour in men’s tennis, has appointed UniqFEED to provide a virtual advertising solution for this week’s Madrid Masters tournament, enabling gambling brand and tournament spo…
Football
Fan Engagement

Blockchain fan token platform signs another set of club-level deals
Multi-sport
Events

Event planning software company OnePlan has agreed an official supporter deal with the organising committee for the Paris 2024 Olympic and Paralympic Games
Football
Sponsorship & Marketing

Virtual advertising firm Supponor has secured league-wide approval to supply its software-based virtual advertising solution to the German Football League (DFL)
Motorsport
Sponsorship & Marketing

McLaren Racing has signed an extension and expansion of its sponsorship deal with technology company Cisco, making the brand an Official Technology Partner of the McLaren Formula 1 team
Football
Sponsorship & Marketing

Real Madrid has signed global technology company Cisco as its latest commercial sponsor in a deal which will see the US-based firm becomes the Spanish giant's Official Technology Partner across a multi-year…
Motorsport
Sponsorship & Marketing

Electric carmaker Tesla is backing US-based student motor-racing competition Formula SAE by providing equipment and advice