Technology

Multiple Sports
Industry Moves

Experienced broadcast rights executive Simon Green has been promoted to chief executive of Supponor as successor to James B. Gambrell at the virtual replacement technology firm
Aquatics
Sponsorship & Marketing

World Aquatics has unveiled UPCX, a developer of blockchain payment systems, as a sponsor ahead of next month’s World Aquatics Championships in Doha.
Cricket
Sponsorship & Marketing

Cricket Australia (CA) has selected Rise Worldwide as its exclusive virtual sponsorship sales agency in India on a four-year term.
Football
Sponsorship & Marketing

Swiss virtual advertising technology and service provider uniqFEED and United Arab Emirates-based sports marketing agency Esporsa have struck a partnership deal to provide virtual advertising technology…
Australian Rules Football
Sponsorship & Marketing

The Australian Football League has entered into a ten-year agreement with TGI Sport, the Bruin-Capital-owned virtual advertising technology, media and marketing company, to deliver perimeter matchday signage boards, digital screens and ‘fan engagement offerings’.
Football
Sponsorship & Marketing

UniqFEED has secured the first football-specific deployment for its virtual advertising technology having been chosen by the Austrian Football Federation (ÖFB) and its marketing partner, the Sporteo agency, to provide its services at the forthcoming ÖFB Cup game between Grazer AK and SK Sturm Graz.
Basketball
Media

The National Basketball Association and Women's National Basketball Association have announced a multi-year sponsorship agreement with fitness brand Peloton
Mixed Martial Arts
Sponsorship & Marketing

The Ultimate Fighting Championship has signed a multi-year deal with 4D Sight to use its virtual advertising technology to place digital sponsorships on the Octagon canvas during select UFC telecasts
Ice Hockey
Sponsorship & Marketing

The National Hockey League is considering making changes to its digitally enhanced dasherboards (DED) after complaints from fans during the technology's debut season in 2022-23
Motorsport
Sponsorship & Marketing

Motorcycling’s MotoGP continues to place a focus on technology-led commercial deals after a new agreement was secured with GoPro.
Sailing
Media

T-Mobile, the German global mobile communications company, has expanded its partnership with SailGP just one year into their commercial relationship in a bid to further enhance the sailing series' at-home…
Tennis
Sponsorship & Marketing

The United States Tennis Association has announced digital fan features appearing on USOpen.org and the US Open app through its partnership with sponsor IBM, including artificial intelligence (AI) generated commentary.
Golf
Data

Infinite Athlete has unveiled an agreement to provide its data technology to the new TGL team golf league
Multiple Sports
Sponsorship & Marketing

Spanish sports marketing and production company Mediapro has signed a new long-term extension of its licensing agreement with Supponor, the digital signage technology firm
Football
Sponsorship & Marketing

ISG, the specialist virtual advertising agency owned by TGI Sport, has tasked eVulpa, a Dubai-based sports marketing agency, with selling to brands in the Middle East and North Africa during LaLiga telecasts…
Multiple Sports
Industry Moves

Supponor, the digital signage technology firm, has made another high-profile personnel addition with the appointment of Rusty Lawrence as business development executive
Football
Media

Virtual advertising will be available in Ligue 1 from the start of the 2023-24 season after the LFP Media division of France’s Professional Football League (LFP) signed an agreement with ISG, the specialist v…
Football
Fan Engagement

UK sports technology and marketing company Eleven Sports Media has entered mainland Europe for the first time through a new deal with Dutch Eredivisie club PSV Eindhoven