Media

Ice Hockey
Media

The German Ice Hockey Federation (DEB) has extended and expanded its media and sponsorship rights agreement with telco Deutsche Telekom for a further four years
Football
Fan Engagement

Short-form video platform TikTok has signed a 'multi-year' agreement with Major League Soccer to become an 'Official Partner' of the league
Baseball
Media

Major League Baseball has entered into a wide-ranging sponsorship agreement with Zoom that affords the communications platform exposure during in-game replay reviews, television broadcasts and at the league…
Basketball
Media

Disney Advertising has sold out of in-game sponsorship for the 2023 NCAA Division I Women's Basketball Championship, which airs exclusively on ESPN platforms between March 15-April 2 this year
Mixed Martial Arts
Fan Engagement

TikTok has announced its latest content agreement with the Ultimate Fighting Championship
Basketball
Media

Warner Bros. Discovery and CBS Sports, which hold domestic broadcast rights to the National Collegiate Athletic Association's men's basketball March Madness tournament, have "virtually sold out" of their advertising inventory.
US College Sport
Media

Baylor Athletics has signed a new 10-year multimedia rights agreement with sports marketing and media company Playfly Sports Properties.
Football
Licensing & Merchandising

The IMG agency is looking to widen its work with the Arab Gulf Cup Football Federation (AGCFF) beyond the existing remit currently focused on broadcast and sponsorship rights sales, according to Robert…
Football
Finance & Law

European football’s governing body Uefa received total revenues of €4.05bn ($4.32bn) last season, according to its recently published Financial Report for 2021-22.
Baseball
Media

DirecTV will sponsor USA Baseball's team at the upcoming 2023 World Baseball Classic (WBC) in a deal that includes a jersey patch on the left sleeve of the Americans' uniforms
Motorsport
Finance & Law

Formula 1’s revenue for the 2022 financial year rose to $2.57bn (€2.41bn), with the figures boosted by record attendances at its races.
Multiple Sports
Events

Sports and entertainment group Endeavor, owner of the IMG and WME agencies, has posted increased revenue of $5.27bn (€4.9
Football
Industry Moves

The Confederation of African Football (CAF) has recruited Egyptian Hassan El Kamah as its new commercial director
Esports
Host Broadcast & Production

David Beckham co-owned esports organisation Guild Esports has launched a new in-house production and creative studio to provide bespoke campaigns for its sponsors, as well as independent brands and media…
Multiple Sports
Media

US financial services company Ally has agreed a multi-year marketing deal with the Walt Disney Company focusing on the Atlantic Coast Conference (ACC) college sports organisation that is designed to advance…
Football
Media

Mexican pay-television sports channel Afizzionados has added Spanish LaLiga club FC Barcelona to its portfolio of sponsorship deals with major European teams
Cricket
Media

Saudi Arabia's national tourism authority has become a sponsor of the Indian Premier League T20 cricket tournament
Football
Finance & Law

US-based investment firm Sixth Street Partners is reportedly among the firms preparing a bid for a share of the Bundesliga broadcast and commercial rights business as the German Football League (DFL),…