Licensing & Merchandising
PIF-backed real estate developer signs ‘$25.5m-per-year’ Saudi league title sponsorship
The Saudi Professional League (SPL), organising body of the top division of club football in Saudi Arabia, has agreed a title sponsorship deal with real estate developer Roshn, while extending its licensing…
Animoca Brands-owned Gryfyn to title sponsor San Marino Grand Prix
NFT-focused digital wallet Gryfyn has agreed to title sponsor the San Marino Grand Prix in a two-year deal with MotoGP organisers Dorna Sports
Adidas CEO Rorsted to step down by mutual consent in 2023
Adidas has announced that its chief executive Kasper Rorsted will stand down in 2023, three years ahead of the end of his contract
Arsenal signs extension to Konami deal
English Premier League club Arsenal has renewed its long-running association with video game developer Konami
World Table Tennis appoints NFT Tech to develop Web3 strategy
World Table Tennis (WTT), the commercial and events arm of the International Table Tennis Federation (ITTF), has appointed metaverse technology company NFT Tech to develop and execute its Web3 strategy
Konami kicks off France Football Federation deal
The French Football Federation (FFF) has signed an exclusive partner deal with video game publisher Konami Digital Entertainment until 2026
Socios continues investment spree with signings of Stade Français and The Sharks
Blockchain provider Socios.com has signed new team deals in rugby union with French Top 14 league club Stade Français and South African side The Sharks.
Digital fashion platform Fancurve adds Everton to its football club portfolio
Blockchain-enabled digital sports fashion platform Fancurve has made further moves into the European football market by agreeing a deal with English Premier League club Everton
EA Sports furthers Serie A presence with Juventus deal
Italian Serie A club Juventus has signed a new licensing agreement with video game developer EA Sports
Lega Serie A latest to join Sorare NFT portfolio in long-term deal
Lega Serie A has become the latest sports league to sign an agreement with non-fungible token (NFT) fantasy sports platform Sorare
OneFootball strikes digital collectible deals with Serie A, leading clubs
Football-focused streaming and media platform OneFootball has signed a global agreement with Lega Serie A to launch officially licensed digital collectibles for fans, while it has also struck separate…
Real Sociedad latest Spanish club to launch fan token with Socios
LaLiga’s Real Sociedad has become the latest football club to sign an agreement with blockchain provider Chiliz.
The deal will see the club launch an official fan token via the Socios.c
Harlequins latest addition to Castore rugby portfolio
Harlequins has become the latest rugby union club to sign a kit supply agreement with Castore
Cygames renews with Juventus, as Konami returns to Inter
Japanese gaming brand Cygames has renewed its back-of-shirt sponsorship with Italian club Juventus from 2022-23 to 2023-24
USL seals 10-year Legends partnership to drive business growth
The United Soccer League has secured a multifaceted 10-year partnership with premium experiences company Legends, which is designed to "drive the next evolution of the USL’s business."
About Vintage signs first AC Milan deal under club’s new ownership
Danish watch brand About Vintage has been named as the ‘Official Watch Partner’ of Italian Serie A champions AC Milan.
Ronaldo agrees NFT partnership with crypto exchange Binance
Portuguese football star Cristiano Ronaldo and cryptocurrency exchange Binance will release a series of non-fungible tokens (NFTs) later this year under a new, multi-year deal
Cryptocurrency advertising under scrutiny as Spanish watchdog prepares regulation
Spain’s National Securities Market Commission (CNMV) has warned that it is preparing new regulation over the advertising of cryptocurrency firms and their products.