Fan Engagement

Ice Hockey
Fan Engagement

The National Hockey League has unveiled the sponsorship activations for the Truly Hard Seltzer NHL All-Star Beach Festival fanfest, which will accompany the NHL All-Star Game taking place at FLA Live Arena…
Golf
Events

The IMG agency has struck a long-term renewal agreement with the R&A across various commercial rights and services, including a heightened focus on digital content through Seven League
Cricket
Fan Engagement

Technology company FanCraze has signed on as the official digital collectibles partner of SA20, the new South African T20 cricket league which launches today (Tuesday)
Football
Fan Engagement

Spanish La Liga club FC Barcelona has announced a three-year sponsorship deal with Chinese trading card manufacturer Daka
Football
Fan Engagement

English Premier League side Manchester City has agreed a regional sponsorship deal with Indian digital services brand Jio Platforms that will see the company become the club’s Official Mobile Communications N…
Cricket
Fan Engagement

Indian Premier League (IPL) franchise Mumbai Indians has launched a Request for Proposal (RFP) tender for its Non-Fungible Token (NFT) rights
NFL
Fan Engagement

The National Football League and global financial technology company Intuit have expanded their partnership in a four-year contract renewal that runs through 2026
Football
Fan Engagement

The Brazilian Football Confederation (CBF) has terminated its sponsorship deal with Turkish blockchain company Bitci
Football
Fan Engagement

Canada Soccer announced a new partnership with Samsung Canada that will bring the two companies together to host watch parties as Canada's men's national team plays in its first Fifa World Cup since 1986
Formula 1
Fan Engagement

Formula 1 racing team Red Bull Racing has unveiled a new non-fungible token (NFT) in partnership with cryptocurrency exchange sponsor Bybit and Japanese NFT creator Chiru Labs
Football
Sponsorship & Marketing

Just days before the men's 2022 Fifa World Cup kicks off in Qatar, organizers are moving Fifa sponsor Budweiser's beer stands away from the tournament's eight stadiums, limiting the brand's visibility
Football
Fan Engagement

The football federations of Belgium and Spain have agreed content partnerships with Chinese social media platform Xiaohongshu ahead of their appearances at the Fifa World Cup
NFL
Attendance

The National Football League's Baltimore Ravens announced a multiyear deal with ticketing platform SeatGeek, beginning with the 2023 NFL season
Drone Racing
Fan Engagement

Property looks to amplify its fan engagement efforts
Football
Fan Engagement

The National Women's Soccer League has secured a partnership with international sports auction site MatchWornShirt, which will allow fans to purchase jerseys worn by players in the upcoming 2022 championship…
NFL
Fan Engagement

Gillette, the Procter & Gamble-owned razor and personal care products company, will showcase its innovation hub GilletteLabs during ESPN's Monday Night Football broadcast at Gillette Stadium on October…
Multiple Sports
Fan Engagement

The National Basketball League’s Utah Jazz and the team’s arena, Vivint Arena, announced a new sponsorship agreement with American Express to make it the official payments partner of the Jazz and Vivint Are…
Basketball
Fan Engagement

The Sportfive agency has expanded its relationship with the Chicago Bulls as the NBA team seeks to grow its fan base in France ahead of its game in Paris next year