Drone racing property partners with French gaming products maker
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Premier League Sorare NFT deal based on minimum guarantee and share of royalties
The Premier League's licensing deal with digital collectibles and fantasy game company Sorare is based on a minimum guarantee payment and a share of royalties. Matthew Glendinning takes a closer look at the mechanics of the deal.
Reconfigured Expedia deal sets precedent for new Champions League sponsorship tier
The structure of Expedia’s latest sponsorship agreement with Uefa sets a precedent for the creation of a new sponsorship tier for the men’s Champions League. Matthew Williams reports.
Continental Tyres targets greater share of voice with RFU deal
Continental Tyres believes it can gain a more significant share of voice in the uncluttered rugby market than it would from a sponsorship deal in football. Faaez Samadi reports the tyre brand's new sponsorship agreement with the English Rugby Football Union.
ESL links up with Vodafone, extends Betway deal
Esports organisation ESL has struck a new partnership with telco Vodafone and expanded a deal with online bookmaker Betway.
ELeague extends with technology partner
The HyperX division of memory products manufacturer Kingston has extended its partnership with the ELeague esports competition.
Betway extends backing of ESL
Online bookmaker Betway has renewed its partnership with German esports organisation ESL.
The new deal will run for one year and includes an option to renew for a further 12 months
State Farm extends backing of League of Legends events
Insurance company State Farm has renewed its sponsorship of League of Legends esports events until 2021