Six Nations Rugby

Latest Features

In the first two years of its Six Nations title sponsorship, 2019 and 2020, Guinness targeted both committed and casual fans with multi-faceted activation focused on the humanity and friendship of rugby.

Dove Men+Care used its rights in deals with the British and Irish rugby unions to create a combined campaign that ran from the 2019 Rugby World Cup to the 2020 Six Nations.

Leveraging its 2019 Six Nations title rights, Guinness launched a responsible drinking campaign  that encouraged drinking more water through the launch of a new product, ‘Guinness Clear’.

In 2019-20, SportBusiness Sponsorship estimates that brands are spending about €129.3m ($142.5m) across the Six Nations and its constituent national rugby unions, in 131 deals.

Sports Sponsorship Insider has undertaken research into 57 properties and 858 different brands across the Six Nations Championship rugby union markets in Europe

Irish beer brand Guinness has today (Friday) been confirmed as the new title sponsor of the Six Nations rugby union competition

Irish stout brand Guinness is close to signing a six-year title sponsorship agreement for the Six Nations rugby tournament from 2019, according to a report in today's The Times newspaper.

Automotive repairs chain PuntoPro has agreed a deal to become an official sponsor of the Italian Rugby Federation (FIR).

Features

The Six Nations Rugby Championship has signed a last-minute deal for its title sponsorship property with NatWest at a discount on an offer it rejected just last year.

SportBusiness sister publication Sport Sponsorship Insider, asked Bruce Cook, Head of RBS Group Sponsorship about the renewal of the RBS 6 Nations title sponsorship and the bank’s sports marketing plans for the future.

Sports Sponsorship Insider asks Bruce Cook, Head of RBS Group Sponsorship about the renewal of the RBS 6 Nations title sponsorship and the bank’s sports marketing plans for the future.

THE MOST COMPETITIVE bidding process ever for the title sponsorship of rugby union’s Six Nations Championship drove the 70-per-cent sponsorship fee increase paid by UK bank RBS.