Six Nations Rugby

A year like no other saw the 2020 Six Nations paused in March and not resumed until the start of the 2020-21 season in October.

Six Nations Rugby has conceded that this year’s postponed edition of the women’s tournament has yet to secure a new title sponsor, while adding that talks continue over a permanent move to a new calendar slo…

Six Nations Rugby has named the Welsh Rugby Union’s Craig Maxwell as its chief commercial officer in a role that will begin at the start of next year.

The Women’s Six Nations rugby tournament has appointed CSM Sport and Entertainment as its strategic partner and exclusive sponsorship sales agency.

In the first two years of its Six Nations title sponsorship, 2019 and 2020, Guinness targeted both committed and casual fans with multi-faceted activation focused on the humanity and friendship of rugby.

Dove Men+Care used its rights in deals with the British and Irish rugby unions to create a combined campaign that ran from the 2019 Rugby World Cup to the 2020 Six Nations.

Leveraging its 2019 Six Nations title rights, Guinness launched a responsible drinking campaign  that encouraged drinking more water through the launch of a new product, ‘Guinness Clear’.

In 2019-20, SportBusiness Sponsorship estimates that brands are spending about €129.3m ($142.5m) across the Six Nations and its constituent national rugby unions, in 131 deals.

The 2020 Women’s Six Nations rugby tournament has been unsuccessful in signing a title sponsor.

The Six Nations rugby union competition has signed up Unilever brand Dove Men+Care as a sponsor. The multi-year contract takes effect ahead of the 2020 Six Nations, which begins on February 1

Six Nations Rugby has named Rupert Hunter as its new chief commercial advisor, replacing Dave Kavanagh

Irish beer brand Guinness has today (Friday) been confirmed as the new title sponsor of the Six Nations rugby union competition

Irish stout brand Guinness is close to signing a six-year title sponsorship agreement for the Six Nations rugby tournament from 2019, according to a report in today's The Times newspaper.

Sports Sponsorship Insider has undertaken research into 57 properties and 858 different brands across the Six Nations Championship rugby union markets in Europe

The Six Nations Rugby Championship has signed a last-minute deal for its title sponsorship property with NatWest at a discount on an offer it rejected just last year.

Automotive repairs chain PuntoPro has agreed a deal to become an official sponsor of the Italian Rugby Federation (FIR).

SportBusiness sister publication Sport Sponsorship Insider, asked Bruce Cook, Head of RBS Group Sponsorship about the renewal of the RBS 6 Nations title sponsorship and the bank’s sports marketing plans for the future.