Six Nations Rugby
Features
Friendship & Love – Guinness & Six Nations Rugby
In the first two years of its Six Nations title sponsorship, 2019 and 2020, Guinness targeted both committed and casual fans with multi-faceted activation focused on the humanity and friendship of rugby.
Care for Every Position You Play – Dove Men+Care & England Rugby/Scottish Rugby/Welsh Rugby Union/Irish Rugby Union
Dove Men+Care used its rights in deals with the British and Irish rugby unions to create a combined campaign that ran from the 2019 Rugby World Cup to the 2020 Six Nations.
Clear – Guinness & Six Nations Rugby
Leveraging its 2019 Six Nations title rights, Guinness launched a responsible drinking campaign that encouraged drinking more water through the launch of a new product, ‘Guinness Clear’.
Data Snapshot: Six Nations Rugby 2019-20
In 2019-20, SportBusiness Sponsorship estimates that brands are spending about €129.3m ($142.5m) across the Six Nations and its constituent national rugby unions, in 131 deals.
Six Nations rugby union report, 2018
Sports Sponsorship Insider has undertaken research into 57 properties and 858 different brands across the Six Nations Championship rugby union markets in Europe
Guinness confirmed as Six Nations title sponsor
Irish beer brand Guinness has today (Friday) been confirmed as the new title sponsor of the Six Nations rugby union competition
Guinness set to sign Six Nations title deal
Irish stout brand Guinness is close to signing a six-year title sponsorship agreement for the Six Nations rugby tournament from 2019, according to a report in today's The Times newspaper.
Italy brings in PuntoPro ahead of Six Nations
Automotive repairs chain PuntoPro has agreed a deal to become an official sponsor of the Italian Rugby Federation (FIR).
NatWest grabs Six Nations at big discount on former offer
The Six Nations Rugby Championship has signed a last-minute deal for its title sponsorship property with NatWest at a discount on an offer it rejected just last year.
Leadership: Bruce Cook, Head of RBS Group Sponsorship
SportBusiness sister publication Sport Sponsorship Insider, asked Bruce Cook, Head of RBS Group Sponsorship about the renewal of the RBS 6 Nations title sponsorship and the bank’s sports marketing plans for the future.
Bruce Cook, head of RBS Group Sponsorship
Sports Sponsorship Insider asks Bruce Cook, Head of RBS Group Sponsorship about the renewal of the RBS 6 Nations title sponsorship and the bank’s sports marketing plans for the future.
Competition boosts Six Nations title rights
THE MOST COMPETITIVE bidding process ever for the title sponsorship of rugby union’s Six Nations Championship drove the 70-per-cent sponsorship fee increase paid by UK bank RBS.