Six Nations Rugby
Six Nations Rugby expands scope of insights category with Sage deal
Six Nations Rugby has secured an uplift in its ‘insights’ category with its most recent sponsorship agreement with software and accounting firm Sage after enhancing the package of available rights. Matthew Williams reports.
Sage expands sports sponsorship portfolio with Six Nations deal
Six Nations Rugby has announced a new sponsorship with payroll software company Sage
Data Snapshot: Six Nations Rugby 2021-22
The 2021-22 European rugby season included the inaugural ‘Autumn Nations Series’ and saw fans welcomed back to Six Nations stadia.
TikTok’s cross-property offer secures deal to become first W6N title sponsor
TikTok’s onboarding as the first title sponsor of the Women’s Six Nations is a landmark for Six Nations Rugby. And it took significant time for the tournament body to complete. At
TikTok named Women’s Six Nations’ first title sponsor as part of wider deal
Six Nations Rugby has signed short-form social media video platform TikTok as the title sponsor of the Women’s Six Nations in a deal announced this morning that also includes rights to the men’s Six Nat…
Breitling signs first timing category deal across men’s and women’s Six Nations
Six Nations Rugby has signed up luxury watchmaker Breitling to its sponsorship portfolio
Data Snapshot: Six Nations Rugby 2020-21
A year like no other saw the 2020 Six Nations paused in March and not resumed until the start of the 2020-21 season in October.
Women’s Six Nations still seeking sponsor as calendar discussions continue
Six Nations Rugby has conceded that this year’s postponed edition of the women’s tournament has yet to secure a new title sponsor, while adding that talks continue over a permanent move to a new calendar slo…
Six Nations recruits WRU’s Maxwell as commercial chief, Beattie named CMO
Six Nations Rugby has named the Welsh Rugby Union’s Craig Maxwell as its chief commercial officer in a role that will begin at the start of next year.
CSM appointed Women’s Six Nations sponsorship agency
The Women’s Six Nations rugby tournament has appointed CSM Sport and Entertainment as its strategic partner and exclusive sponsorship sales agency.
Friendship & Love – Guinness & Six Nations Rugby
In the first two years of its Six Nations title sponsorship, 2019 and 2020, Guinness targeted both committed and casual fans with multi-faceted activation focused on the humanity and friendship of rugby.
Care for Every Position You Play – Dove Men+Care & England Rugby/Scottish Rugby/Welsh Rugby Union/Irish Rugby Union
Dove Men+Care used its rights in deals with the British and Irish rugby unions to create a combined campaign that ran from the 2019 Rugby World Cup to the 2020 Six Nations.
Clear – Guinness & Six Nations Rugby
Leveraging its 2019 Six Nations title rights, Guinness launched a responsible drinking campaign that encouraged drinking more water through the launch of a new product, ‘Guinness Clear’.
Data Snapshot: Six Nations Rugby 2019-20
In 2019-20, SportBusiness Sponsorship estimates that brands are spending about €129.3m ($142.5m) across the Six Nations and its constituent national rugby unions, in 131 deals.
Women’s Six Nations to be without a title sponsor
The 2020 Women’s Six Nations rugby tournament has been unsuccessful in signing a title sponsor.
Six Nations deal strengthens Dove Men+Care’s presence in rugby
The Six Nations rugby union competition has signed up Unilever brand Dove Men+Care as a sponsor. The multi-year contract takes effect ahead of the 2020 Six Nations, which begins on February 1
Ex-ICC and IMG executive Hunter given Six Nations commercial role
Six Nations Rugby has named Rupert Hunter as its new chief commercial advisor, replacing Dave Kavanagh