Six Nations Rugby

SportBusiness Sponsorship speaks to Guinness global brand director Stephen O’Kelly about the recent extension and expansion of its relationships with the men's and women's Six Nations tournaments.

Six Nations Rugby has secured an uplift in the value of the men's and women's Six Nations title rights in its recent sponsorship renewal with Guinness.

IHG Hotels & Resorts has strengthened its position in rugby union, becoming a sponsor of the men's and women's Six Nations

Guinness is to take on title sponsorship of the Women's Six Nations, as part of its renewal with Six Nations Rugby that was officially announced today (Tuesday)

Guinness is close to a surprise renewal of its title sponsorship agreement with rugby’s Six Nations Championship, despite the increasingly prohibitive alcohol marketing laws in two of the countries where t…

Six Nations Rugby has secured an uplift in its ‘insights’ category with its most recent sponsorship agreement with software and accounting firm Sage after enhancing the package of available rights. Matthew Williams reports.

Six Nations Rugby has announced a new sponsorship with payroll software company Sage

The 2021-22 European rugby season included the inaugural ‘Autumn Nations Series’ and saw fans welcomed back to Six Nations stadia.

TikTok’s onboarding as the first title sponsor of the Women’s Six Nations is a landmark for Six Nations Rugby. And it took significant time for the tournament body to complete. At

Six Nations Rugby has signed short-form social media video platform TikTok as the title sponsor of the Women’s Six Nations in a deal announced this morning that also includes rights to the men’s Six Nat…

Six Nations Rugby has signed up luxury watchmaker Breitling to its sponsorship portfolio

A year like no other saw the 2020 Six Nations paused in March and not resumed until the start of the 2020-21 season in October.

Six Nations Rugby has conceded that this year’s postponed edition of the women’s tournament has yet to secure a new title sponsor, while adding that talks continue over a permanent move to a new calendar slo…

Six Nations Rugby has named the Welsh Rugby Union’s Craig Maxwell as its chief commercial officer in a role that will begin at the start of next year.

The Women’s Six Nations rugby tournament has appointed CSM Sport and Entertainment as its strategic partner and exclusive sponsorship sales agency.

In the first two years of its Six Nations title sponsorship, 2019 and 2020, Guinness targeted both committed and casual fans with multi-faceted activation focused on the humanity and friendship of rugby.

Dove Men+Care used its rights in deals with the British and Irish rugby unions to create a combined campaign that ran from the 2019 Rugby World Cup to the 2020 Six Nations.