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Six Nations recruits WRU’s Maxwell as commercial chief, Beattie named CMO

New chief marketing officer Sarah Beattie & incoming chief commercial officer Craig Maxwell

Six Nations Rugby has named the Welsh Rugby Union’s Craig Maxwell as its chief commercial officer in a role that will begin at the start of next year.

Maxwell will assume leadership of the commercial and marketing operations from Rupert Hunter, the former International Cricket Council and IMG executive who came on board 12 months ago as chief commercial advisor.

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